So, in essence, the reason why there won’t be a ton of Star Wars movies building a complicated movie universe is that Star Wars stories are, for lack of a better word, more special than that. You can’t even do what Marvel does, necessarily, where you pick characters and build new franchises around those characters. Because it’s something that means so much to fans that you can’t turn this into some kind of factory approach. “… Right from the beginning, we talked about the fragility of this form of storytelling. “I think there is a larger expectation that Disney has,” Kennedy said in the Lev Grossman-penned article.