This leaves the 'last mile' of strategy execution solely in the hands of the in-store merchandiser who is not privy to the category strategy.
Worse yet, there are still many retailers that only create a few size options for its stores to choose from. Image Recognition (IR) in the CPG industry is expected to grow from USD 1. Further, this is all underscored by the prevailing approach of creating, at best, cluster planograms based on average data. Monitor Planogram Compliance With The Smartest Image Recognition Technology by Infilect. Within assortment, the notions of space elasticity and substitutability remain just that, notions, and are potentially compromised by fees and a 'better safe than sorry' mentality that reduces the impact of analytics. Regarding inventory, store and supply chain requirements are often loosely defined and relegated behind the category manager's and supplier's needs. It helps retailers optimize product placement to increase sales and improve the. In retail business, a planogram is a critical tool for visual merchandising and store planning. Planograms pay close attention to point-of-sale locations as well as product placement and displays. The inventory versus assortment tug-of-war remains largely unregulated. Planogram ia a schematic tool for designing a retail store layout. While tools have become more sophisticated and data more plentiful, many merchants struggle with the same fundamental problems their predecessors did in the 1980s and earlier. The art and science of planogramming has been practised for decades. By J Kent Smith, Director of Consultancy, Galleria
